"It’s meant to mix with your body’s pH and create a completely unique scent.”
Another day, another TikTok trend, but this one seems to be taking the world by storm. On TikTok, the hashtag #pheromoneperfume has a staggering 303.3 million views, and all anyone seems to be talking about is the effect these pheromone scents have on men. “I put it on, and I have had so many people come up and talk to me,” says one TikToker as she finishes her workout at the gym. “It’s got these men acting feral.”
Pheromones are a chemical substance released by both animals and humans. This chemical substance is said to affect the way a member of the same species behaves, including their sexual behavior. It’s not just men who can be affected by the powers of pheromone perfumes; scent and pheromones play a big part in why we’re sexually attracted to someone, no matter the gender.
Liquid London, a new UK-based fragrance brand, has just released their new line of pheromone-enhancing perfumes. The fragrance brand’s mission is to create scents that rekindle human connections. Using the secret (or not-so-secret) ingredient of ISO E Super, their scents will blend with your body’s natural pH so you are left with your own signature scent that no one else can replicate.
Sounds technical? We’re here to break it down.
What is ISO E Super?
ISO E Super is one of the most versatile odor molecules ever; it’s a fragance enhancer and is what makes a scent so addictive, think of it as the MSG of perfumery. ISO E has also been proven to stimulate pheromone receptors, which explains why when people smell it, they immediately fall in love (or at least run after you and ask you what you’re wearing).
What makes Liquid London different?
When the bottles arrived in a bold box covered in a psychedelic marble-effect design, I knew this perfume was going to be different from anything I had tried before. ISO E Super can be found in most fragrances today, but Liquid London has created a formula using ISO E Super that reacts with the person wearing it, creating a completely unique fragrance. They want to empower people, build confidence, and encourage emotional connections through the power of scent.
Their new range includes 3 scents*: one for her, one for him, and one for everyone, and quite frankly, we are obsessed!
Worth noting, the for him is for him to wear, for her is for her to wear, and for everyone is.. well.. you guessed it.
Does it actually work?
Pheromone fragrances have been around for a while, and with over 330m views on #pheromoneperfume on TikTok, you don't even need to ask if they work. But until now, they have always been a little bland, this is where Liquid London shakes the market. Aromas can enhance your mood, and finding the right scent can definitely boost how confident you feel. Scent is part of creating your own ‘personal brand,’ and the Liquid London experience definitely made me feel special.
The first spray had an amazing scent; the woody and ambery notes gave a clean blend to it. It wasn’t long before the compliments started pouring in. Sadly, I didn’t quite have men falling at my feet, but when the third person of the day asked me ‘what I was wearing,’ I really did start to feel like I had superpowers.
My personal scent stayed with me all day without having to top it up, and I was left feeling an elevated and more confident version of myself. The pheromone perfume hype might just be a passing trend, but the Liquid London fragrances are here to stay and deserve a permanent place in your beauty cupboard.
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